Matthew (“Matt”) has over fifteen years of experience in digital marketing, with expertise in paid marketing, SEO and analytics. After an extensive career with Rise Interactive, a digital marketing agency which he helped grow from 12 to 250 employees, Matt served in several key roles as an in-house digital expert for large lead acquisition companies. His strategic approach to marketing synthesizes the goals of Everspring’s partners with the practical elements of how to activate and measure digital marketing. Accordingly, Matt is a proponent of the adage “what gets measured, gets managed.” He joined Everspring in early 2022 to lead the digital marketing team. Trained as a quantitative expert, Matt holds a BA with distinction from Cornell University where he majored in Economics and Statistics.