Higher education marketing and enrollment teams are facing multifaceted challenges: navigating the complexities of digital marketing and student recruitment, ensuring a seamless experience for students who apply and enroll, managing and interpreting data, navigating budget constraints, and accurately measuring ROI, to name a few. Utilizing data and integrated marketing and enrollment systems can greatly alleviate these challenges. By leveraging data analytics, teams can gain valuable insights into student preferences and behaviors, enabling more targeted and personalized marketing campaigns. Integrated systems streamline processes, allowing for a cohesive and coordinated approach to recruitment and retention efforts.
This integration also facilitates better tracking of marketing performance and enrollment metrics, enabling teams to make data-driven decisions and optimize strategies for improved results. Overall, the use of data and integrated systems can enhance efficiency, effectiveness, and accountability within higher ed marketing and enrollment teams. In this blog post, we discuss the importance of integrated systems and how you can use systems and data integration to improve efficiency across your marketing and enrollment operations.
Why Higher Ed Marketing and Enrollment Teams Need Integrated Systems
Integrated systems empower universities to make strategic and impactful marketing and enrollment decisions. By integrating the technology you’re using across your digital campaigns, website, and CRM, you can access and manage full-funnel data to optimize marketing campaigns, enhance enrollment among targeted audiences, measure the return on investment (ROI) of marketing and enrollment efforts, and develop well-informed, data-driven plans. Here are five key goals you can achieve by integrating your systems:
- Improved Communication: Integrating systems allows for seamless communication between marketing and enrollment teams, enabling better coordination in messaging and strategies.
- Data Synchronization: Integration ensures that data is consistent across all systems, preventing discrepancies and ensuring accurate reporting and decision-making.
- Efficient Workflow: By integrating systems, tasks such as lead tracking, application processing, and enrollment management can be automated, reducing manual work and improving efficiency.
- Enhanced Targeting: Integrated systems enable more refined audience segmentation and targeting, facilitating personalized marketing strategies that can increase enrollment rates.
- Better Analysis and Reporting: Integrated systems provide a unified view of data, enabling easier analysis and reporting on marketing campaigns, enrollment trends, and overall performance.
Integrating systems can lead to increased efficiency, improved communication, and more effective marketing and enrollment strategies for universities.
How to Integrate Your Marketing and Enrollment Systems with Everspring’s VIA Platform
Everspring’s VIA platform is a high-performance higher ed marketing and enrollment solution that integrates your systems and centralizes your data to provide student journey insights across your funnel. If your marketing and enrollment teams are working in disparate, fragmented systems, you’re not using your systems and data to their full potential. VIA unites your marketing and enrollment systems and efforts to enable cross-functional visibility, ensure marketing campaigns are aligned with enrollment outcomes, and leverage data to anticipate trends and proactively address enrollment patterns. VIA’s systems integration benefits include:
Redefined Performance Marketing: VIA offers a performance marketing approach that ties campaign costs to performance data, unleashing the enrollment superpower within universities. By revealing the true cost per applicant and providing valuable insights and actionable data, VIA empowers institutions to make informed marketing decisions quickly and confidently. With VIA, universities can eliminate blind spots from fragmented systems and embrace data-driven actions that lead to growth and success.
Visibility into Student Journey Insights: One of VIA's standout features is its ability to capture critical marketing insights within the enrollment funnel, delivering a comprehensive view of the student journey. By bringing data together into a single, powerful hub, VIA enables universities to identify top-performing channels, allocate budgets wisely, and eliminate waste. The result is better decision-making, higher ROI, and a transformed enrollment marketing strategy that drives sustainable growth.
Full-Funnel Connectivity: VIA enables universities to link marketing data with enrollment results, providing 360 insights across various channels such as media, web, and CRM. By centralizing data and tracking campaign impact and cost per applicant, institutions can focus their budgets on strategies that generate students, not just leads. VIA also equips universities with advanced analytics to anticipate enrollment patterns proactively, turning recruitment data into actionable marketing insights and optimization strategies.
Marketing and Enrollment Confidence: By integrating a Slate instance with the innovative VIA platform, universities can optimize marketing decisions and recruitment strategies with confidence. This seamless integration of technology allows institutions to leverage data-driven actions, make informed decisions, and drive student enrollments effectively.
Transform Your Higher Ed Marketing and Enrollment Performance with Integrated Systems
Integrated systems play a crucial role in enhancing efficiency, communication, and effectiveness within higher education marketing and enrollment operations. By leveraging data and integrated platforms like Everspring's VIA, your university can streamline processes, allocate budgets efficiently, optimize marketing strategies, and ultimately drive lead generation and enrollment among your ideal student audiences.
Are you seeking to elevate your marketing and enrollment capabilities and unlock the full potential of your systems and data? Learn more about how VIA can help you reach your marketing and enrollment goals.