We're looking forward to meeting you this fall! Whether you're at a conference or watching one of our webinars, we'll be sharing new and exciting ideas that harness high-performance marketing technology and expert services to enhance enrollment and drive quality educational experiences.
Through our strategic partnerships, we surface growth opportunities and drive innovation. We're looking forward to meeting new partners — both on the road and online. From university leaders and marketers to enrollment management professionals, we are excited to discuss potential collaborations that unleash your enrollment potential.
Here is a glimpse into some of the key events we will be sponsoring and presenting at this fall.
Webinars
Graduate Business Curriculum Roundtable (GBCR)
From Data Chaos to Precision: A Roadmap to Enrollment Growth
Date: September 24, 2024
Join Rhea Vitalis, vice president of growth marketing, and Rohun Pai, executive director of growth strategies at Everspring, as they explore the transformative power of full-funnel data integration for graduate business programs. Their expert insights will show you how to overcome data fragmentation, enhance enrollment predictions with precision, increase operational efficiency and maintain robust brand consistency.
American Marketing Association (AMA)
The Tech Stack Powering Modern Recruitment: From Silos to Synergy
Date: October 30, 2024
Join Toby McChesney, vice provost for graduate programs at Santa Clara University’s Leavey School of Business, and Everspring’s Rhea Vitalis, vice president of growth marketing, to explore how modern tech stacks and SaaS solutions can help higher education marketers overcome siloed data challenges, optimize recruitment efforts, and drive enrollment success. Their presentation will feature a real-world case study and practical tips for improving recruitment marketing strategies.
Slate
From Data Chaos to Precision: A Roadmap to Enrollment Growth
Date: November 12, 2024
Struggling to see the direct impact of your marketing efforts on student enrollment, or finding it hard to justify your marketing spend with solid results? Join Minh Virasak, associate vice provost for online graduate programs at Santa Clara University, and Everpring’s Rohun Pai, executive director of growth strategies, in a game-changing session that promises a smarter approach to leveraging enrollment data for better outcomes. This is an important conversation for colleges and universities aiming to refine their enrollment strategies and lead in the dynamic world of higher education.
Conferences
Sponsor
Jesuit Graduate Enrollment Management Professionals (JGAP) Fall Meeting
Date: October 2-4, 2024
Location: University Heights, Ohio
The JGAP Fall 2024 Meeting, hosted by the Association of Jesuit Colleges & Universities, is a dynamic gathering that connects admission professionals from Jesuit institutions across the nation to discuss best practices, collaborative strategies, and the unique values of Jesuit education in graduate enrollment. This conference will offer attendees the chance to engage in thought-provoking sessions, build a strong network among peers, and reinforce their commitment to the Jesuit tradition of academic excellence.
Sponsor and Presenter
MAACBA (The Mid-Atlantic Association of Colleges of Business Administration) Annual Conference
Date: October 6-8, 2024
Location: Lewiston, NY
Join Chris Hansen, vice president of university partnerships at Everspring, to learn about strategies for developing skill-specific programs with stackable credentials within MBA offerings, leveraging organic content for promotion, and providing insights into successful implementation at the program level.
Sponsor and Presenter
Graduate Business Curriculum Roundtable (GBCR) & PMBA/OMBA Conference
Date: October 16-18, 2024
Location: Boston, MA
Join Nydia MacGregor, senior lecturer, management and associate dean, graduate business programs at Santa Clara University’s Leavey School of Business and Rohun Pai, executive director, growth strategies for Everspring, for their presentation entitled “Harnessing Technology for Meaningful Student Outcomes.” The presentation will showcase the innovative Silicon Valley Professional Dashboard, a platform developed for Leavey’s MBA program that bridges theory and practice, empowering students to become principled leaders while enhancing the university's brand and offering students an edge in Silicon Valley’s competitive job market.
Sponsor
The Higher Education Systems & Services (HESS) Consortium National Conference
Date: November 4-6, 2024
Location: Louisville, KY
The HESS Consortium National Conference brings together higher education leaders to discuss innovative solutions and collaborative technologies aimed at improving administrative efficiency and reducing costs. It's a dynamic platform for colleges and universities to explore partnerships, share best practices, and connect with peers dedicated to enhancing the operational effectiveness of higher education institutions.
American Marketing Association (AMA) Symposium for the Marketing of Higher Education
Date: November 10-13, 2024
Location: Las Vegas, NV
The AMA Symposium for the Marketing of Higher Education is a premier event that gathers marketing professionals from academic institutions worldwide to share insights, strategies and best practices in the marketing of higher education. It provides a unique opportunity for participants to network, learn about the latest trends, and discover innovative approaches to challenges in student recruitment, engagement, and brand building within the competitive higher education landscape.
Sponsor and Presenter
UPCEA MEMS Conference
Date: December 3 - 5, 2024
Location: Philadelphia, PA
The UPCEA Marketing and Enrollment Management Seminar (MEMS) Conference is a key rendezvous for professionals engaged in the critical tasks of marketing and enrollment management in continuing, professional, and online education. It offers a vibrant forum for sharing innovative strategies, cutting-edge marketing techniques, and best practices in student recruitment and retention, setting the stage for institutions to thrive in an increasingly competitive educational landscape.
We will be speaking at multiple sessions:
Driving Cost Savings and Efficiency by Harnessing the Power of Connected Data
This panel discussion explores how connected data systems in higher education can drive cost savings and operational efficiency, featuring insights from experts at California State University Chico, Santa Clara University, and Everspring on leveraging data integration for improved enrollment management and strategic decision-making.
Lessons from Corporate America: Translating Data into Actionable Insights
This session with William & Mary teaches admissions and marketing teams how to translate prospect data into actionable insights using corporate measurement frameworks, empowering attendees to drive strategic vision and enrollments while showcasing successful third-party collaborations for enhanced data analysis.
We hope to connect with you at these events. We are excited to explore new perspectives, form lasting partnerships and drive real change. Check out our events page to see the full list of where we will be this fall.