Your Higher Ed Marketing Is Under Pressure
Your higher education advertising campaigns drive students, your marketing team is capable and trusted, but budget pressures are mounting, and the current cost per student enrolled feels unsustainable—something has to improve.
Channel Success but Room for Growth
You’ve conducted audits and each platform — Google Ads, LinkedIn, Facebook, chatbots, websites, and even in-person interactions through admissions — is driving a respectable cost per acquisition, or doing its part to move prospects through the student journey. Despite the respectable results, the overall marketing effort still leaves you wondering where things fall short. How do you bring these individual wins into a cohesive strategy?
The Challenge of a Fragmented Student Journey
This reflects a common challenge in higher education marketing: excelling in channel-specific tactics but struggling to unify efforts across an increasingly complex, omnichannel student journey. While each campaign appears optimized, the reality is that the data remains siloed. This makes it almost impossible to see the full student journey or understand how each channel contributes to the bigger picture.
The Cost of Siloed Data
The result? An incomplete view of the student journey leads to missed insights, reduced ROI, and ultimately wasted resources—resources your university can’t afford to lose. To create a thriving and sustainable marketing effort, it's crucial to unify data across platforms.
A Simple Roadmap to Unify Your Data
Our new guide, From Silos to Marketing ROI: The CMO’s Roadmap to Data Integration, lays out a simple four-step process to help higher ed marketers align campaigns and connect the dots so each platform supports and informs the others.
The Four Steps to Success
Step 1: Determine Critical Questions
Step 2: Define What is Measurable
Step 3: Inventory Your Data
Step 4: Build the Data Bridge
Transform Your Marketing with Data Integration
Ready to transform your marketing strategy? Download The CMO’s Roadmap to Data Integration and learn actionable steps to unify your channels, maximize ROI, and turn individual platform success into a powerful enrollment flywheel.