The HESS Advantage: Everspring Solutions
The HESS Advantage: Everspring Solutions
HESS CONSORTIUM PRICING + EVERSPRING EXPERTISE

Powerful EdTech—at Exclusive Rates

Everspring’s scalable higher ed technology and services give private colleges and universities the crucial support they need to upgrade systems and solve their greatest challenges. Through the HESS Consortium partnership with Everspring, member institutions gain access to technology-driven marketing and enrollment services, fast and effective online course development, data-driven student retention strategies, and expert market analysis and program planning support—all at exclusive rates.

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Featured Services

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Digital Marketing Platform and Services
Attract and convert your ideal students with integrated martech, connected data, and campaign strategy that drives efficiency.  
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Enrollment Management & Student Support
Boost student recruitment and retention with our admissions and student support technology, specialized enrollment protocols, and expert teams, ensuring full pipeline visibility.
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Instructional Design & Course Development
Build engaging, scalable programs and courses from scratch or revamp existing ones with high-tech, low-maintenance course development technology and services.
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Market Research & Program Consulting
Develop winning program portfolios with in depth analysis, competitive reviews, labor market data, and proprietary roadmaps.

Smarter Student Recruitment: Everspring’s Enrollment Marketing Platform

Traditional recruitment methods often lack the mechanisms and transparency needed to measure the true impact of enrollment marketing efforts and achieve meaningful results. Everspring’s Enrollment Marketing Platform integrates disparate tools and unifies your marketing and enrollment data into one single, powerful platform.

  • Easy, accessible performance measurement. See which channels, campaigns, and tactics are driving your most qualified applicants
  • Budget optimization. Cut unnecessary spending by hypertargeting your marketing where it will be most effective
  • Streamlined operations. Align your marketing and admissions teams with full-funnel, centralized data visibility
  • Predictable enrollment growth. Forecast enrollment with 95% accuracy using Everspring’s extensive first-party data and behavioral monitoring
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Our Approach

Our marketing work is based on a four-pronged approach that delivers outstanding outcomes while managing costs.

  1. Optimize existing web properties
  2. Build and activate paid media efforts
  3. Ensure messaging is targeted and engaging
  4. Deliver continual improvement through rigorous A/B testing and optimization
Collage of online university ads: Case Western engineering, Kansas School of Education, William & Mary MBA, Kent State Online, Tulane Law webinar, and Yeshiva Online MBA.

"We launched our online MBA in 2018, and five years later, it’s a nationally top-ranked program that is immensely popular among students and faculty alike. We could not have grown our online portfolio this quickly or effectively without Everspring’s expertise and support."

Todd Mooradian
Toby McChesney, Vice Provost for Graduate Programs, Santa Clara University

Meet Lauren Cervantes and Claire Casper, the leaders of HESS partnerships

Lauren Cervantes
Lauren Cervantes, Sales Director, Digital Platforms

Lauren is a results-driven technology sales executive who is motivated by helping her prospective partners problem-solve. She holds a degree in Communication Studies from Northwestern University, and has several years of experience working in business development and sales in the SMB, SAAS, and Cloud space from her tenures at Salesforce and Google.

Claire Casper
Claire Casper, Sales Director, Digital Platforms

Claire is a tech sales professional with a Bachelor’s in International Business from Valparaiso University and experience at ZoomInfo. Driven by data success and client satisfaction, she leverages her expertise to drive growth and innovation in the technology sector.

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Access the Everspring Advantage

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Meet us on the road

Connect with Everspring’s experienced leaders and professionals in person at industry conferences or online during our live webinars. Upcoming events are listed below. We look forward to seeing you out on the road this year!

See where else we’ll be this year

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Everspring

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