The way prospective students discover and choose their higher education path has fundamentally shifted. Today, a staggering 93% utilize AI platforms in their research, building "consideration sets" much like consumers shopping for products. This isn't a distant trend; it's the current reality.
As market competition intensifies, universities need increasingly sophisticated marketing strategies that speak fluently to both AI systems and human decision-makers. Programs that fail to address this dual audience risk becoming invisible in the critical early stages of the student decision process.
Are you positioned to capitalize on this new wave of student search, ensuring your institution remains visible and authentic while attracting the right students?
Register Now for AMA Virtual Conference April 29-30, 2025
3 Ways to Connect with us:
1. Attend our Session on AI & Student Search
"AI-Ready Marketing That Stays Human"
- When: April 30, 2025, 10:55 AM - 11:25 AM CT
- Speakers:
- Dave Hunt, Director of Enrollment Marketing & Communication at the University of Kansas
- Mike Bell, Chief Marketing Officer of Everspring
This practical session delivers actionable guidance from marketing leaders solving the same challenges you face daily:
- Mapping your value – Using the value proposition canvas approach to articulate your unique benefits
- Building an effective content structure – A strategic blueprint that performs at scale
- Optimizing technically – Concrete steps to improve AI readability without sacrificing authenticity
- UX/UI balance – Understanding where you might have over-optimized for SEO at the expense of human engagement
Dave and Mike will share case studies demonstrating successful content strategies and technical improvements that have delivered measurable enrollment results.
2. Get a FREE AI Search Visibility Scan
Maximize your institution's visibility with Everspring's free AI + Search Visibility Scan. With half of Gen Z using AI platforms like ChatGPT before visiting university websites, being optimized for both traditional search and AI is critical. Our comprehensive scan analyzes your technical performance, content effectiveness, keyword opportunities, AI visibility, and competitive standing. Request your free scan today and ensure students can find your programs in this new landscape.
3. Visit Everspring's Booth
Reserve a 20-minute consultation to discuss your specific challenges and receive tailored insights based on our expertise and data from over 500,000 student journeys.
Why Partner with Everspring
In today's competitive landscape, universities need a strategic partner that delivers results. With 12+ years of higher education marketing experience, Everspring combines proprietary technology, sector expertise, and first-party data to transform marketing into an enrollment engine.
- End-to-End Enrollment Strategy: Multi-channel campaigns guiding students from awareness through yield
- Campaign Intelligence: Behavioral data driving smarter targeting and higher conversion rates
- VIA Technology: Connecting marketing efforts directly to enrollment results
- Strategic Portfolio Management: Aligning strategy with institutional priorities and market signals
The AI revolution in higher education marketing is happening now. Don't miss this opportunity to learn from experienced practitioners who understand the balance between technical optimization and authentic brand expression.