On-Demand Webinar: AI Marketing For Higher Ed Leaders

Authentic Marketing in an AI World

Create AI-Ready Content That Students Connect With

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Transform Your Digital Strategy for the AI Era

Get Actionable Insights from Industry CMOs

A promotional graphic for an American Marketing Association (AMA) webinar titled "Authenticity in an AI-Driven World: How to Stand Out Without Selling Out." It is labeled as a "CMO Power Session" and features two speakers: Ali Yildirim, Chief Marketing Officer at Iowa, and Michael Bell, Chief Marketing Officer at Everspring. The graphic has a blue gradient background, white and yellow text, and headshots of the two speakers.

As students shift from Google to AI-powered searches, they expect deeper, more sophisticated answers. Learn how leading institutions are adapting their digital presence for this new era.

Join University of Iowa CMO Ali Yildirim and Everspring CMO Michael Bell as they share proven strategies for standing out in AI-powered student searches while maintaining authenticity.

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In this on-demand webinar, discover how to:

  • Craft authentic content that captures attention in both AI-powered searches and student conversations
  • Master the technical essentials to ensure your institution stands out in AI search results
  • Apply proven strategies from universities successfully navigating the AI landscape
  • Access our comprehensive guide for optimizing your content for AI

Meet Your Experts:

A headshot of Ali Yildirim, Chief Marketing Officer at Iowa, smiling and wearing a blue striped shirt. The image is framed within a circular blue border, with a blurred outdoor background.

Ali Yildirim

Chief Marketing Officer

University of Iowa

A headshot of Michael Bell, Chief Marketing Officer at Everspring, smiling and wearing a gray suit with a white shirt. The image is framed within a circular blue border, with a solid dark background.

Michael Bell

Chief Marketing Officer

Everspring

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