Maximize Your Visibility Where Today's Students Actually Look
In today's evolving digital landscape, your university's visibility has fundamentally changed. While traditional search remains important, half of Gen Z now also uses AI as a primary information source—asking ChatGPT and other AI tools about programs and schools before they ever visit your website. If you're not optimized for both traditional search and AI visibility, you're missing critical opportunities to connect with prospective students.
At Everspring, we understand the unique challenges universities face in this dual-platform reality. That's why we're offering a complimentary AI + Search Visibility Scan tailored specifically for higher education institutions like yours.
Get Your Complimentary AI + Search Visibility Scan
What’s Included in Your Free Scan?
Everspring's comprehensive scan shows exactly how you appear in both traditional search and AI platforms, with clear next steps for improvement. The scan covers:
- Technical analysis to ensure your website is optimized for both search engines and AI crawlers
- Content evaluation to measure how well your content matches student questions across platforms
- Keyword and prompt research to identify opportunities in both traditional search terms and AI queries
- AI visibility assessment to show how your institution appears in Google AI Overviews
- Competitive analysis to benchmark your performance against peers
Why Everspring?
When higher ed leaders want enrollment, retention and hybrid courses done right, they call Everspring. We have a proven track record of helping universities excel online. Our expertise in traditional SEO, evolving AI impact, and deep understanding of the competitive higher education landscape enables us to provide actionable insights that can transform your digital presence.
With our marketing expertise, our university clients have expanded their brand recognition, increased geographic reach, and substantially accelerated their enrollments. Our work has enabled single programs to grow so quickly that they have powered the entire school’s year-over-year growth.1
Everspring is a Google Premier Partner
The Google Premier Partner designation is earned by only 3% of Google advertisers,1 giving us priority access to early beta tests run by Google and allowing our team to pilot the latest tools.
Optimize With Confidence
Be Seen
Identify factors affecting search visibility, such as keyword optimization, backlink quality and site structure. By addressing these issues, you can improve your site’s ranking in search engine results pages (SERPs).
Overcome Roadblocks
Examine technical SEO aspects like site speed, mobile responsiveness and how easily your site can be crawled. Resolving any technical issues enhances your website’s technical SEO, ensuring that search engines can efficiently index and rank pages.
Be Relevant
Gain insights into the quality, relevance and uniqueness of your content and its efficacy in acquiring qualified traffic. Identify opportunities for keyword optimization, content gaps and improvement to ensure that your website provides valuable and relevant information to users.
Amplify Marketing and Enrollment Strategies With a Tailored Search Scan
Don’t let your university’s potential to attract more students go untapped. Request your scan today. Our team will be in touch to discuss the next steps toward making your university’s online presence stronger than ever.
- Retrieved on May 24, 2024, from support.google.com/google-ads/answer/9702452?hl=en