An Experienced Virginia Higher Ed Provider at Preferred VASCUPP Rates
Everspring is an approved provider of the VASCUPP (Virginia Association of State College and University Purchasing Professionals) consortium with a decade of experience supporting higher education programs in Virginia. Through VASCUPP’s partnership with Everspring, member schools gain access to a comprehensive suite of education services at preferred rates, including: program development, marketing and enrollment services, course delivery, and student retention strategies.
Everspring is a proud partner to schools within the VASCUPP network, including William & Mary, Virginia State University, and the University of Mary Washington.
Featured Services
& Lead Generation
Attract and convert ideal students through targeted ad campaigns, custom creative that converts, and integrated student data.
Boost student recruitment and retention with our AI technology, specialized enrollment protocols, and expert teams, ensuring full pipeline visibility.
Build engaging, scalable programs and courses from scratch or revamp existing ones through a suite of comprehensive learning design services.
Develop winning program portfolios with in-depth analysis, competitive reviews, labor market data, and proprietary roadmaps.
Proven Program Design and Course Development
Since 2014, Everspring has worked with a public university in Virginia to bring their longstanding tradition of academic excellence to life online with cutting-edge digital learning methodologies and technology. We have built hundreds of courses and have helped the university scale course development and delivery by identifying a primary faculty member to manage the content in all sections for each program to ensure quality and consistency. This model has allowed the university to facilitate hundreds of students in the same course while maintaining a highly collaborative learning experience. The programs we support at this university have generated outstanding outcomes, including:
- 96-97% student satisfaction1
- 95% of faculty say they would recommend Everspring to a colleague1
- Impressive program rankings, including recognition in the category of academic experience2
Cutting-Edge Marketing and Enrollment Services
- For a private university in the northeast United States, Everspring provides digital marketing support for programs across two schools. Our work attracted nearly 850,000 top-of-funnel visitors to one program site in 2023 alone. With our SEO optimization and blog content that highlights the institution’s expertise, they are now seen as thought leaders by users and search engines alike in the subject areas we support.
- At another private university in the northeast, Everspring provides marketing services to generate leads and grow enrollment for a key program. In the first 6 months of 2024, we generated more than 300 new leads for the program through targeted digital campaigns.
- For a public university in Virginia, Everspring built a career hub and the content within it to give students a sneak peek into the value of the university’s programs. The hub includes on-demand course previews, career guides, management toolkits and more, supporting prospective students in their decision-making and enrollment journey.
Our Approach
Our marketing work is based on a four-pronged approach that delivers outstanding outcomes while managing costs.
- Optimize existing web properties
- Build and activate paid media efforts
- Ensure messaging is targeted and engaging
- Deliver continual improvement through rigorous A/B testing and optimization
Meet Us on the Road
Connect with Everspring’s experienced leaders and professionals in person at industry conferences or online during our live webinars. Upcoming events are listed below. We look forward to seeing you out on the road this year!
“With Everspring’s expertise, we overcame obstacles like a shortage of instructional designers, aligning courses with best practices and establishing standards. The impact was immediate, with courses available well before the semester, elevating the learning experience. Everspring’s dedication to excellence and their impressive satisfaction scores make them an invaluable asset to our school.”
Meet Tamiko,
Head of VASCUPP Partnerships
Tamiko Cooper has over 15 years of dedicated experience in higher education working with faculty and students, and has previously served in roles ranging from technology to marketing and sales for leading companies such as McGraw-Hill and Cengage. As vice president of sales for Everspring, Tamiko excels in helping institutions find solutions that drive achievable results and outcomes. In her spare time, Tamiko is an active volunteer in her community, teaching and mentoring. She is also an active learner, holding certificates in effective communication from Duke University and marketing from DePaul Kellstadt Graduate School.
Connect With Tamiko
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Sources
- According to internal data taken from 2015-2024
- According to a national rankings list released by a higher education publication known for insightful analysis of programs